Koo - social media app

Microblogging platform targeting the next billion users

My Role:

UX Designer

Impact:

Shipped versions 16.0 and 17.0 resulting in a 45% increase in engagement and a Play Store rating improvement from 3.6 to 4.0.

Tools used:

Adobe XD, Figma, Google Analytics, Mixpanel Adobe Creative suit.

🤔what is Koo?

Koo is the largest multi-lingual microblogging and social networking platform with 50+ million download
Koo allows users to connect, comment, and engage in 13 local languages such as Hindi, Kannada, Telugu, and Bengali and other vernacular languages

Team

Design(2) -- Product(2) -- Engineering(6) -- Marketing(2) -- Content(6)

🤔the context

High growth low engagement

The platform had been gaining popularity rapidly but struggled with retaining and engaging users   

đź‘Ą who are the users?

With over a million DAU (daily active users)

Koo app has a diverse user base comprising people from various regions and linguistic backgrounds in over 50 countries. It is a popular choice among individuals who prefer to interact in their native tongue.

Designing for next billion users

The “Next Billion” refers to the next billion users who are joining the internet for the first time, primarily from developing countries such as India, China, Brazil, and Indonesia.

Challenges designing for next billion users

Accessibility

  • Low-end smartphones
  • Slow internet connections
  • Limited data plans.

Cultural and Linguistic Diversity

  • Different languages & Scripts
  • Cultural norms
  • Digital Literacy

the problem

UX audit

Onboarding Drop-Off

Single mode of sign up
Complex Value Proposition
Digital Literacy

Low User Engagement

Lack of Interactivity
Declining Activity
Underutilized Features

Brand Recognition​

Limited Sharing
Cognitive Load